Imagine walking into a property and knowing exactly what to shoot.
The Content Blueprint is my step by step process for shooting, editing and creating high quality video content for Airbnbs and hotels. Using just an iPhone.
Here’s the thing…
You don’t need an expensive camera or years of experience to create luxury content.
All you need is to know what to shoot, how to shoot it, and a process you can follow at every property.
Show me howI’ve been exactly where you are.
- You show up to a gorgeous property and have no idea what to film first.
- You get home and realize you missed the shots you actually needed.
- Your content looks fine, but it doesn’t look like the luxury brands you follow.
- Editing takes forever and you’re still not sure it looks right.
Creating content doesn’t have to feel overwhelming. You just need to know how and what to shoot, and where to start.
The Content Blueprint
Everything I’ve learned over the past 3.5 years about shooting, editing and creating luxury content, so you can go from complete beginner to shooting content for high end properties.
What you’ll learn
- How to walk into any property knowing exactly what to shoot
- How to build a shot list so you stay organized and get every shot
- How to set up your iPhone for crisp, high quality video
- How to frame every shot so it looks high end and luxury
- How to shoot interior and detail content that shows people what it feels like to be there
- How to shoot soft lifestyle content that showcases the experience of a property
- How to build reels that keep viewers engaged
- How to edit your content so it looks natural and brings your videos to life
- How to create content so good, properties from all over the world are begging you to shoot theirs
11 modules.
Beginner to pro.
This isn’t your typical PDF. It’s an interactive website with modules, videos, photos and step by step tutorials from my own shoots.
- 01
Gear & Prep
The exact gear I use, what to pack and how to find inspo before your shoot.
- 02
Tips for Shooting
What I focus on to make content look and feel elevated, plus my iPhone settings.
- 03
Framing Your Shots
Straight lines, composition and layers, so your shots look luxury.
- 04
The Thought Process Behind My Shoots
What’s actually going through my head when I arrive at a property.
- 05
Creating a Shot List
The types of shots, reel ideas and how to build a list so you never miss a shot.
- 06
Shooting Interior Content
Angles, movement techniques and how to shoot every room properly.
- 07
Shooting Soft Lifestyle Content
What it is, what it isn’t and the tripod method for shooting yourself solo.
- 08
Shooting Detailed Shots
The in between shots that add feeling, and how to spot them anywhere.
- 09
Shooting Drone Content
Which drone to get, the shots to take and how to fly solo.
- 10
Building Your Video
How I build every reel, with clip by clip breakdowns of my real videos.
- 11
How to Edit Your Content
My go to presets, what I adjust and watch me edit from start to finish.
Once you go through these modules and start implementing everything, your content is going to be SO good, people will LITERALLY think you have a professional production team and shoot with an expensive camera.
Plus, The Shot List Playbook
My exact breakdown of what to shoot in every space and every type of video, so you never wonder what to shoot again.
Pull it up on your phone at any property and check off shots as you go. It goes room by room, from interiors and details to lifestyle moves, plus 8 of my reels broken down shot by shot.
- 01
Before You Shoot
My shooting tips, the 5 movements, the 3 types of shots and how to read the shot lists.
- 02
The Cheat Sheet
Lifestyle movement ideas for every area, plus reel ideas you can use at any property.
- 03
Interior Shots, by Space
Bedroom, bathroom, kitchen, living area, pool and outdoors.
- 04
Detail Shots, by Space
The little shots that add feeling in every room, plus architecture.
- 05
Lifestyle Shots, by Space
Exactly how to move in every space, from the bedroom and bathroom to the pool, kitchen and food.
- 06
IG Reels, Shot by Shot
8 of my reels broken down shot by shot, with a checklist for each one.
Videos, photos and step by step tutorials, walking you through everything.
This is for you if…
- You want to create high quality reels for hotels, villas and Airbnbs
- You’re a complete beginner, or you’ve started but your content doesn’t look the way you want
- You want to work with luxury properties and need content that gets you there
- You own or manage a property and want to shoot your own content
- You only have an iPhone and want to make the most of it
Made for
- Content creators
- UGC creators
- Travel creators
- Airbnb & villa hosts
- Hotel marketing teams
- Real estate agents
- Interior designers
- Photographers & videographers
Hey, I’m Sam.
I’m a luxury travel content creator based in Puerto Escondido, Mexico. Three and a half years ago I started with just an iPhone, a tripod, zero experience and 850 followers.
Ever since I learned how to create high end content, this is what’s been possible:
- Shot 50+ luxury properties across Mexico
- Worked with brands like Four Seasons and Hilton
- Get paid four figures to shoot luxury villas with private chefs
- Get flown out to shoot luxury beachfront properties
- Went from exchange stays to getting paid to working with high end luxury properties
- Get DMs from properties all over the world asking me to shoot for them
- Been featured in Business Insider
And none of it was because of my follower count. It was because of my content. The Blueprint is the exact process I use on every shoot, so you don’t have to spend years figuring it out like I did.
Brands and properties I’ve worked with
A few of my favorite properties.
All shot on my iPhone.
Everything I’ve learned from 50+ luxury shoots, in one place.
Plus my Shot List Playbook, so you always know exactly what to shoot.
- All 11 modules$297
- Clip by clip reel breakdowns$97
- Watch me edit walkthrough$67
- iPhone settings guide + bonus drone guide$37
- The Shot List Playbook$97
You’ll get an email with your login right after you buy.
If you want to work with high end properties, your content is everything.
Properties don’t care what camera you use or how many followers you have. All they care about is whether you know how to create content that shows off their space and brings them more bookings.
Get the Blueprint · $197FAQ
Do I need an expensive camera?
No! All you need to start is your iPhone. That’s literally it. I’ve shot 50+ properties and everything I shoot is on my iPhone. Inside the Blueprint, I teach you exactly how to do it using just your phone.
Do I need a big following to land collabs?
No! Your follower count doesn’t matter nearly as much as you think. When you pitch a property, you’re leading with your content, so the better your content is, the better your chances of landing the collab.
Do I need a drone?
No, you definitely don’t need one to start. There’s a full drone module for when you’re ready, including which one to get.
I’m a complete beginner. Is this for me?
Absolutely! It doesn’t matter what level you’re at. Whether you’re a complete beginner or you’ve been shooting for a while and want to level up, this will teach you exactly how to shoot high end content. We cover everything from the very beginning: gear, iPhone settings, framing, how to shoot each type of content, how to build your videos and how to edit.
How do I get access?
Right after you buy, you’ll get an email to set up your login. Everything lives on one website you can open on your phone or laptop.
What apps do you use?
I build my reels in Edits and edit my color in Phlow. I show you exactly how I use both.
Can I get a refund?
Because it’s a digital product, there are no refunds.